Time-Based Billing

As published in JAMA Network Open, researchers with the University of Chicago and Oregon Health & Science University sought to quantify whether time-based billing can generate more revenue compared with billing that’s based on medical decision-making as reflected in CPT codes. “Studies show that physicians spend substantial time doing work that is not explicitly reportable by the E/M system of MDM-based billing, including medical record review, documentation, and coordination of care,” the researchers wrote. “As a result, many physicians report averaging one to two hours of unreimbursed, after-work hours daily.”

Meanwhile, 2021 changes to E/M guidelines “allow physicians to bill for face-to-face time and for previously unreimbursed time spent on medical record review, documentation and coordination of care on the day of the patient encounter.” CPT states, “When counseling and/or coordination of care dominates (more than 50%) the physician/patient and/or family encounter (face-to-face time in the office or other outpatient setting or floor/unit time in the hospital or nursing facility), then time may be considered the key or controlling factor to qualify for a particular level of E/M services.” This means that time alone can be used to select a level of care, regardless of the extent of the history, exam, or the medical-decision making, if the majority of the encounter involves counseling or coordination of care. For E/M services, counseling may include a discussion of test results, diagnostic or treatment recommendations, prognosis, risks, and benefits of management options, instructions, education, compliance, or risk-factor reduction. 

Standardize Patient Education

We Make Your Custom Videos

Medical clinicians must constantly improve services based on what patients want and what they need to meet quality measures. We can customize your collateral solutions for custom collateral based on your specific audience and your unique service offerings, location, or demographics, such as:

Cash Pay Models

Chiropractic Services

Infusion Services

Nephrology Education Services

Wound Care Services

Aesthetics Services

and more

We may provide the following:

Media Strategy

• • Content

  • Copywriting

Educational Videos

• • Educate on Repetitive Topics 

  • Explainer Videos for Complex Procedures

Digital Marketing

• • Websites

  • Social Media Posts on YouTube (e.g. Facebook, Twitter, LinkedIn, Instagram, etc.)

Branding & Identity

• • Marketing Collateral

  • E-Books and White Papers

We know we can help your business because we have over 25-years of experience growing and scaling healthcare practices.

Drive Patient Engagement